2026年4月，婚礼风尚2026壹桁奖年度盛典在广东佛山落下帷幕。

April 2026 – The Wedding Vogue 2026 Yiheng Awards Annual Ceremony came to a close in Foshan, Guangdong.

作为特邀影像品牌，GoldenLove创始人EssieChang登上演讲台，以《GOLDENLOVE 深度AI创作流程·我们是如何做到最早、最好、最领先》为题，向全行业系统分享了GoldenLove在AI与婚礼影像融合领域的十年探索。

 As an invited imaging brand, EssieChang, founder of GoldenLove, took the stage and delivered a systematic presentation to the entire industry under the title “GoldenLove’s In-Depth AI Workflow – How We Achieved the Earliest, Best, and Most Leading Position”, sharing GoldenLove’s decade-long exploration of integrating AI with wedding cinematography.

这不仅是一次技术实力的集中展示，更是一场关于婚礼影像本质的深度对话。

This was not only a concentrated showcase of technical strength, but also a deep dialogue about the very essence of wedding cinematography.

• 影像的使命：跨越时间的礼物

• The Mission of Imagery: A Gift That Transcends Time

EssieChang在演讲开篇抛出一个核心问题：100年后、500年后，新人的子子孙孙看到今天的婚礼影片，会感受到什么？

At the beginning of her talk, EssieChang posed a core question: 100 years from now, 500 years from now – what will the children and grandchildren of today’s couples feel when they watch their wedding film?

这一设问贯穿了GoldenLove的创作哲学。婚礼影像创作者最核心的价值，正是“意义、留念、跨越时间”。

This question runs through GoldenLove’s creative philosophy. The most essential value of a wedding cinematographer is precisely: meaning, remembrance, and transcending time.

GoldenLove品牌自2012年创立之初，便将“精雕细琢，恒久流传”作为品牌slogan。

Since its founding in 2012, GoldenLove has taken “meticulous craftsmanship, everlasting legacy” as its brand slogan.

从广州一间5㎡的工位起步，到如今业务覆盖30多个国家和地区的亚洲十大婚礼摄像品牌，GoldenLove用十四年时间证明了对品质与创新的坚持。

Starting from a 5‑square‑meter workspace in Guangzhou to becoming one of Asia’s top 10 wedding cinematography brands with operations in over 30 countries and regions, GoldenLove has used fourteen years to prove its commitment to quality and innovation.

• 2016-2026：从手搓特效到数字工厂

• 2016–2026: From Hand‑Crafted Effects to a Digital Factory

EssieChang将GoldenLove的特效进化史概括为“从一根铅笔到一座工厂”的跨越。

EssieChang summarized GoldenLove’s evolution in special effects as a leap “from a single pencil to a factory.”

2016年，GoldenLove成为全国最先引入特效创意到婚礼影像的品牌之一。彼时用After Effects手搓一帧特效常常需要一小时——如同握着一支铅笔一笔一笔地画。

In 2016, GoldenLove became one of the first brands in the country to introduce special effects and creative techniques into wedding films. At that time, hand‑crafting a single frame of effect in After Effects often took an hour – like drawing stroke by stroke with a pencil.

正是这种“笨功夫”，让GoldenLove在当时将单场婚礼视频收费做到20万以上，在行业内几乎没有对手。

It was this kind of “painstaking effort” that allowed GoldenLove to charge over 200,000 RMB for a single wedding video, with virtually no competitor in sight.

十年后的今天，这支铅笔变成了一座数字工厂的操纵杆。

Ten years later, that pencil has become the control lever of a digital factory.

EssieChang透露，疫情后他曾计划组建好莱坞级特效团队，但AI技术的飞速进化让他改变了策略——用AI实现成本革命，将人力释放到更具创造力的环节。

EssieChang revealed that after the pandemic, she had planned to build a Hollywood‑level special effects team, but the rapid evolution of AI technology made her change course – using AI to achieve a cost revolution and freeing up human resources for more creative tasks.

• 2023-2025：三次关键跃迁

•  2023–2025: Three Critical Transitions

2023年，潘多拉魔盒打开。

2023 – Pandora’s box opens.

GoldenLove在一场真实婚礼中首次应用AI画风转换——新郎是七匹狼集团之子，新娘是特步集团三女儿。

GoldenLove first applied AI style transfer in a real wedding – the groom was the son of the Septwolves Group, the bride the third daughter of the Xtep Group.

新娘是动漫迷，EssieChang在商场走廊用一通语音电话讲完“穿越漫画”剧本，十几万的订单就此敲定。这部使用早期AI滤镜的影片，在今天看来简单，在当时却是开天辟地。

The bride was an anime fan. In a mall corridor, EssieChang pitched the “travel into a comic book” concept in a single voice call, and the order was confirmed for over a hundred thousand RMB. That film, which used early‑generation AI filters, looks simple today, but at the time it was groundbreaking.

2025年，世界婚礼行业的数十项首例。

2025 – Dozens of world firsts in the global wedding industry.

 GoldenLove让婚礼设计元素从画面中“生长”出来，创造了被广泛借鉴的“前五秒”概念；让静态的道具翅膀在影片中燃烧、飞升；在一场普通客户的婚礼中，仅用两个AI画面就让整部作品从“平”变“活”。

GoldenLove made wedding design elements “grow” out of the frame, created the widely imitated “first five seconds” concept, made static prop wings burn and take flight on screen, and turned an ordinary client’s wedding film from “flat” to “alive” with just two AI shots.

EssieChang特别强调：GoldenLove的原则是克制使用AI，只为提效，不为炫技。

EssieChang emphasized: GoldenLove’s principle is to use AI with restraint – only for efficiency, never for showing off.

技术边界被反复打破。

Technical boundaries were broken repeatedly.

GoldenLove用手机拍下停靠的汽车，AI生成高速行驶的动态；将酒店窗外的普通景观转化为曼哈顿天际线；为美国客户拍摄的香港微电影，左边是原片，右边是“未来香港”；将台州客户的婚前影片置入人类灭绝后的世界。每一帧都在印证：

GoldenLove used a phone to film a parked car, then had AI generate dynamic high‑speed driving footage; transformed an ordinary hotel window view into the Manhattan skyline; created a Hong Kong micro‑film for a US client – with the original footage on the left and a “future Hong Kong” on the right; placed a pre‑wedding film from Taizhou into a post‑apocalyptic world. Every frame proved:

AI让客户花十万块都请不到的电影团队才能实现的画面，在一个普通花园里就能完成。

What once required a film crew that clients could not have hired for 100,000 RMB can now be achieved in an ordinary garden.

• 客户要的不是AI

•  Clients Don’t Want AI

EssieChang在演讲中提出一个容易被忽视的观点：客户要的从来不是AI本身。没有人真正在意你是用Photoshop还是手绘，客户要的是漂亮、上镜、皮肤好、圆梦。

EssieChang raised an easily overlooked point: Clients never want AI itself. No one really cares whether you use Photoshop or hand drawing. Clients want beautiful, photogenic results – good skin, dreams fulfilled.

他们希望用AI在一个普通花园里，实现原本需要飞去冰岛才能拍出的效果，而且出片要快。高端客户的时间成本极高，效率本身就是价值。

 They want to use AI to achieve, in an ordinary garden, an effect that would otherwise require flying to Iceland – and they want the final product fast. High‑end clients have extremely high time costs; efficiency itself is value.

GoldenLove始终坚持：坚守婚礼的真实与意义，以美学和创新加持。

GoldenLove has always adhered to this principle: Stay true to the authenticity and meaning of the wedding, enhanced by aesthetics and innovation.

• GoldenLove工作流2.0

• GoldenLove Workflow 2.0

EssieChang判断，2026年AI技术进入沉淀稳定期，真正的战场转向工作流重构。他公布了GoldenLove内部创作流程2.0版本——创意策划和后期制作全面引入AI共创：

EssieChang believes that in 2026, AI technology has entered a period of stabilization, and the real battleground has shifted to workflow restructuring. She unveiled GoldenLove’s internal creative process version 2.0 – fully integrating AI co‑creation into creative planning and post‑production:

• 用AI生成数十个剧情灵感，团队筛选出最优方案；

• Using AI to generate dozens of story inspirations, with the team selecting the best options

• 客户对剧本有疑虑时，AI快速生成参考画面；

• When clients have doubts about a script, AI quickly generates reference visuals

• 后期融合手搓特效、AI生成与全球领先的美颜技术。

• In post‑production, integrating hand‑crafted effects, AI generation, and world‑leading beautification technology

EssieChang还整理了一张工具流程图，标注不同环节适用的AI平台，供现场同行参考——体现了GoldenLove开放共享的行业态度。

EssieChang also presented a workflow chart, marking which AI platforms are suitable for different stages, for the reference of peers in the audience – reflecting GoldenLove’s open and sharing industry attitude.

• AI不会替你成为创作者

• AI Won’t Be a Creator for You

演讲尾声，EssieChang将话题拉回创作者本身。

 At the end of he talk, EssieChang brought the focus back to the creators themselves.

未来AI不会替人类拍出更好的电影，但它会促使我们回答：当机器都能创作时，我们为什么而战？

In the future, AI will not make better films for humans. But it will push us to answer: when machines can create, what do we fight for?

GoldenLove的答案是：为了独一无二的体验，不可复刻的情感共振，以及只有你才能辨认出的那个对的画面。

GoldenLove’s answer: For a unique experience, for irreplaceable emotional resonance, and for that one right frame that only you can recognize.

AI解放了技法，让创作者终于可以做最擅长的事——成为拥有自己风格与灵魂的创作者。

AI liberates technique, allowing creators to finally do what they do best – to become creators with their own style and soul.

EssieChang预测，五年后没人会再刻意谈论AI，正如今天没人再讨论智能手机的触控屏。

EssieChang predicted that five years from now, no one will deliberately talk about AI, just as no one discusses smartphone touchscreens today.

AI只是一个加速器，它不会加速你的能力，只会加速你本就擅长的东西。你本来能做到的，变得更快；你本来不会做的，也不会有多强。最终的差距，还是那个差距。

AI is just an accelerator. It doesn’t accelerate your ability – it only accelerates what you’re already good at. What you could already do becomes faster; what you couldn’t do won’t become much stronger. The final gap remains the same gap.

• 下一个十年：继续领先

The Next Decade: Continuing to Lead 

2016到2026，世界婚礼行业经历了从无特效，到GoldenLove带动手搓特效，再到引领全球AI应用的完整进化。

From 2016 to 2026, the global wedding industry has undergone a complete evolution – from no special effects, to hand‑crafted effects driven by GoldenLove, to leading the world in AI applications.

站在2026年的节点上，GoldenLove正在重新思考与备战下一个十年。

Standing at the threshold of 2026, GoldenLove is rethinking and preparing for the next decade.

同时EssieChang也呼吁行业同行：掌握这座“迷人的数字工厂”，用AI加速工作，为客户带来更多精彩的作品。

EssieChang also called on industry peers: Master this “fascinating digital factory,” use AI to accelerate your work, and bring even more brilliant creations to your clients.

出品：GoldenLove Production
Presented by: GoldenLove Production